• Bad consultant/Good consultant

    Bad consultant/Good consultant

    Sometimes the best communications advice is to stop communicating.

  • (very) targeted out of home ads

    (very) targeted out of home ads

    The ALP National Conference is in Adelaide this week, so the mighty MUA decided to welcome delegates with a micro out-of-home ad campaign. At bus shelters and on billboards immediately surrounding the conference centre…

  • TikTok Creator Marketing

    TikTok Creator Marketing

    Let me introduce you to TikTok One – a tool for campaigners like you to search for and directly contact content creators (otherwise known as people with a following/influencers).

  • Reading about budget winners and losers is f*king your brain

    Reading about budget winners and losers is f*king your brain

    Surely there is a publication out there that can afford to experiment with form just a little? Surely there are clicks to be gained by boldly championing a different type of budget coverage?

  • Workplace Justice for Migrant Workers

    Workplace Justice for Migrant Workers

    I’m currently working with Victorian Trades Hall Council and the Migrant Workers Centre on a project to share information about new protections for migrant workers in Australia. The key messages we need to share…