What do you actually do?
Echo Bravo provides strategic advice grounded in the reality of busy unions.
I can:
- work with your comms & organising teams on campaign strategy
- develop a messaging pack for your campaign
- train up activists to become spokespeople
- design collateral to support member comms
- run research and analysis (including online focus groups),
and perform other duties as required
Campaign strategy
A “campaign” is literally a series of coordinated activities.
Need a plan urgently? I can send you a complete strategy so you can hit the ground running.
Have some time up your sleeve? Let me work with your staff or activists to develop the strategy together and build capacity for the future.
Language analysis
My specialty is helping organisers communicate effectively by turning a policy ask into a message people care about.
You’re an expert in the policies you’re talking about – but your audience isn’t.
Let’s work together on a narrative that makes sense and motivates people so that everyone in the campaign is singing from the same song sheet.
Message and media training
Having effective, authentic spokespeople is a key strategic advantage.
I’ve developed training especially for union members and activists to build confidence in media appearances and digital content creation.
Design & creative
Print and digital design assets, merchandise and advertising can help your campaign reach the right people in the right places.
I work with talented graphic designers to create assets that cut through and communicate effectively.
Making public history
Celebrating the achievements of the labour movement
Building public familiarity with the achievements of the labour movement and Australia’s history of social change.
